Privacy Policy — Fallen Lanes
Effective Date: October 26, 2026
Rexax Games ("we," "us," or "our") develops and operates Fallen Lanes, a mobile game. This Privacy Policy explains what information may be collected and processed when you use Fallen Lanes, why we process that information, and the choices and rights available to you.
1. Information We Collect
Depending on the features available and the services you use, Fallen Lanes may process the following information.
Game and account information
An anonymous player identifier generated through Unity Authentication.
Game progress, achievements, equipment, inventory, and other gameplay-related information, which may be stored through Unity Cloud Save when cloud synchronization is enabled.
Leaderboard scores, rankings, player display names, and selected character or equipment information when online ranking features are available.
A Google Play Games player identifier and public profile information, such as a display name, if you choose to use Google Play Games sign-in when that feature is enabled.
Analytics and technical information
We use Unity Analytics to understand gameplay activity and improve the player experience. Depending on service configuration, this may include gameplay events, session information, device characteristics, operating system information, application version, and technical diagnostics.
Some information may also be processed automatically by third-party services integrated into the game.
2. How We Use Information
We use information to:
Operate, maintain, and improve Fallen Lanes.
Save and restore game progress.
Authenticate players and support account-related functionality.
Provide online leaderboards and other gameplay features.
Analyze game performance and improve gameplay balance.
Investigate technical issues, prevent abuse, and maintain service security.
Respond to support, privacy, and account deletion requests.
Where applicable law requires consent for optional data processing, we will obtain that consent before such processing.
3. Third-Party Services
Fallen Lanes uses or may integrate the following third-party services.
Unity Technologies
Unity Authentication
Unity Cloud Save
Unity Analytics
Unity Leaderboards
Unity Privacy Policy: https://unity.com/legal/privacy-policy
Google Play
Google Play Games Services, when enabled
Google Privacy Policy: https://policies.google.com/privacy
These providers may process information under their own privacy policies and applicable service agreements.
4. Data Sharing
We may share information with service providers when necessary to operate the game, provide online functionality, maintain security, or comply with applicable legal obligations.
When online leaderboards are enabled, player display names, ranking scores, and selected character information may be visible to other players.
We do not sell players' personal information.
5. Data Retention and Account Deletion
We retain information for as long as reasonably necessary to provide game functionality, maintain security, resolve disputes, and comply with applicable legal obligations.
Players may request deletion of their Fallen Lanes account and associated game data by contacting:
Please include Fallen Lanes — Account Deletion Request in the email subject and provide enough information to help us identify the relevant game account.
We may request additional information to verify account ownership before processing a deletion request.
Requests are reviewed and processed in accordance with applicable laws. Certain records may need to be retained for legal, security, or other legitimate purposes. Data processed independently by third-party providers may also be subject to their own retention and deletion policies.
Deleting a Fallen Lanes game account does not necessarily delete a separate Google account or Google Play Games profile.
6. Children's Privacy
We take children's privacy seriously and do not knowingly collect or use children's personal information in violation of applicable privacy laws.
If you are a parent or guardian and believe that a child's personal information has been processed improperly, please contact us so we can review the matter.
7. Data Security
We take reasonable measures to protect information processed through Fallen Lanes and its service providers.
However, no electronic storage or transmission method can be guaranteed to be completely secure.
8. Your Privacy Rights
Depending on your location and applicable laws, you may have rights to access, correct, delete, or restrict the processing of your personal information, as well as other data protection rights.
To exercise your rights or ask questions about privacy, contact:
9. Changes to This Policy
We may update this Privacy Policy as Fallen Lanes evolves, including when new online features, advertising, or additional services are introduced.
Changes will be published on this page with an updated effective date.
10. Contact Us
Developer: Rexax Games
Game: Fallen Lanes
Website: https://www.rexaxgames.com/fallen-lanes
Privacy Contact: contact@rexaxgames.com